M&M’s Candy Mascots Put On ‘Indefinite Pause’ Amid Attacks On Their Alleged Sexuality And Weight
Jan 23rd, 2023
M&M’s, the popular chocolate candy brand, has decided to temporarily remove its iconic candy characters from its packaging and marketing campaigns in response to backlash from right-wing groups. The controversy began when the company released a new line of shoes featuring the M&M characters, one of which was a high-heel shoe marketed towards women. The move was criticized by right-wing groups, who felt it was an attack on traditional gender roles.
In response to the criticism, M&M’s announced that it would be removing the characters from its packaging and marketing campaigns, but did not specify for how long. The company also stated that it would be reviewing its marketing and product development processes to ensure that similar controversies do not occur in the future.
M&M’s, which has been a beloved brand for decades, is known for its colorful candy characters that have become synonymous with the brand. The characters have been featured in countless commercials, print ads, and packaging designs, and have become a favorite among both children and adults.
The decision to temporarily remove the characters from packaging and marketing campaigns is a significant move for the company, and it remains to be seen how it will impact the brand’s image and sales. Some consumers have expressed disappointment and frustration over the decision, while others have praised the company for taking a stand against right-wing groups.
In a statement, a spokesperson for M&M’s said, “We understand and respect that not everyone may agree with our decision to release a line of shoes featuring our characters. We apologize for any offense caused, and we are committed to reviewing our marketing and product development processes to ensure that similar controversies do not occur in the future.”
It is not known yet how long the M&M’s characters will be off the packaging and marketing campaigns, but it is clear that the company is taking the backlash seriously and wants to review its approach to prevent any future controversies.