Gwyneth Paltrow, the founder of wellness brand Goop, has been hit with a lawsuit. The lawsuit claims that Paltrow’s company made false claims about the benefits of one of its products, the jade egg.

The jade egg is a small egg-shaped stone that is inserted into the vagina. Goop claimed that using the jade egg could balance hormones, regulate menstrual cycles, and increase bladder control. However, the lawsuit argues that these claims are not supported by scientific evidence.

The lawsuit was filed by the California Food, Drug, and Medical Device Task Force. The task force is a collaboration between multiple California government agencies, including the California Department of Public Health, the California Attorney General’s Office, and the California Food and Agriculture Department.

The lawsuit alleges that Goop violated California consumer protection laws by making false and misleading claims about the jade egg. The lawsuit seeks to bar Goop from making these claims in the future and to provide refunds to customers who purchased the jade egg.

This is not the first time that Goop has faced criticism for its claims about wellness products. In 2018, Goop paid $145,000 to settle a lawsuit over claims about another product, the “vaginal steaming” kit. The kit claimed to balance hormones and cleanse the uterus but was criticized by medical professionals for being potentially harmful.

Paltrow has defended Goop’s products in the past, arguing that the company is providing information about alternative wellness practices that may not be supported by mainstream medicine. However, the company has also faced criticism for promoting products that are not supported by scientific evidence.

The lawsuit against Goop highlights the importance of ensuring that wellness products are backed by scientific evidence before they are marketed to the public. While alternative wellness practices may be appealing to some consumers, it is important to ensure that these practices are safe and effective.

In response to the lawsuit, a Goop spokesperson stated that the company “believes in the validity of our products and the methods we use to create them.” However, the spokesperson also acknowledged that the company has made changes to its marketing practices in response to criticism.

It remains to be seen how the lawsuit will be resolved. However, it serves as a reminder that companies must be careful about the claims they make about their products and ensure that they are supported by scientific evidence. Consumers should also be wary of wellness products that make grandiose claims without sufficient evidence to back them up.